There are three types of blogs on the Internet. The first is personal, and the second is journalistic, and the third is business. Regardless of which type you write there are good purposes to all three.
When I was in elementary school, our class was asked to write in a journal everyday, and at the end of the week we would read some of our entries to the class. This was before the days of the Internet, so we still had to work with pencil and paper. In essence, personal blogging is the same thing. It is journal writing with newer technology, only instead of 20 or 30 kids, you’re sharing it with a much bigger classroom.
One benefit to blogging is the writing practice. Without practice we can never improve, and with keeping up a blog site, we get a lot more practice, and we can get feedback on how to improve, through the comments we receive.
Second, it is a great way to get your name out in the writing community. When you are a writer, and a prospective editor wants to see how you write beyond the samples you sent, they could just look at your blog. Or if you write a blog and the right person sees it, they might offer you more writing work.
Blogging allows some people to entertain. Comedy writers, genre fiction, any kind of entertainment writer can use the blog format. The best example I can think of is Andy Rooney. His sarcasm has worked on both television, and in writing, which makes him and his writing entertaining.
Blogging is also used to educate. Schools are now using blogging in the classroom as a learning tool. There are some things that they can’t cover in the classroom, so they use the Internet to supplement a student’s classroom experience.
What is the ultimate goal of writing, or any other art form? It’s to communicate an idea, and blogging does this perfectly. Blogs come in many forms; opinion, essay, article, daily journal. Regardless of which one you choose to write, you will be communicating something different to different people.
Challenge: If you feel you have something to communicate, and would love the writing practice, try to maintain a blog on a regular basis.
For further information on blog writing, you ought to get the book “The Huffington Post Complete Guide to Blogging” It has already helped me.